Expand your reach.
A direct channel to older individuals and their caregivers.
Government agency? Go to this page.
Get found when it matters.
Older adults and caregivers often look for resources in the moment of need. We put your information at their fingertips in those critical moments.
No hassle. No frustration. No barriers.
What is W I S E Connect?
The default one-stop-shop for aging needs.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
If people don’t know what they are looking for, We’ll automatically suggest your offerings to them as they explore categories of interest.
Want to know how your content performs? Coming soon, we’ll give you live updates on audience and performance statistics.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
Meet our easy-to-use portal that directly connects older adults and caregivers with you and your services. It's more than another resource directory: it's a dynamic tool that automates needs-based, personalized marketing to this audience.
W I S E Connect comes with...
Verified Credibility
Join a list of vetted providers that the community trusts.
Marketing Guidance
Get feedback on your materials directly from older adults.
Content Automation
Automatically create listings from your existing digital and print files.
In Person Opportunities
Get personal with your audience at one of our in person 55+ social events.
Audience Insights*
Access targeted data about your viewers and page performance.
AI Lead Gen*
Save time & resources with a custom AI powered customer service chatbot.
* Coming soon due to popular request!
A recognized leader.
We’ve received recognition locally, regionally, nationally, and globally.
WISE Cities is an award-winning social impact organization that knows this space. We have been recognized in a speech by Maryland Governor Wes Moore and featured on the Nasdaq Billboard in New York City’s Times Square. WISE Cities also served as member of Maryland’s Longevity Ready Maryland Workgroup, where we helped shape the state’s 10-year aging plan.
Loved by older adults.
More than just a trusted channel.
We've actively worked with older adults and caregivers for four years through events and research to make WISE Connect. They picked its branding, tested every feature, and shared their experiences over coffee with our team. As put by them, WISE "feels like home."
We are more than a channel, we are a home to this community.​
Standard channels don't work.
Older adults have unique needs that channels like newspapers, expos, and other websites don't meet. Linguistic, literacy, technology, ability, and self-identity barriers prevent them from finding you through these channels.
Here are some ways these channels lose you opportunities:
They make older adults feel old.
They are not disability-friendly.
They are not easily available in the moment.
They are not translated.
Why W I S E Connect?
We do things the right way.
Appealing Marketing.
AARP found that 62% of older adults feel ads have unrealistic representation of life after 50 and 47% believe current marketing promotes outdated stereotypes, which heavily reduces conversion rates and sales.
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We help you frame your offerings right.
Easy Information.
Pew Research found that 50% of people experience increased stress and difficulty finding information necessary to make decisions when organizations make them do most of the work.
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We help you support your audience.
Positive Branding.
Academic institutions found that older adults often don't self-identify need for certain services due to patronizing communication, negative stereotypes about aging, and fear of losing independence.
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We help your audience feel good about you.
Just beginning to support older clients?
We can help!
Starting new programs for new audiences can be hard. We make it easy by handling some of the more difficult tasks:
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We review and give you suggestions on your program’s language.
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We format and distribute your information across WISE Connect.
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We provide you analytics on performance so you know what needs to be improved.
Together, we can make the world a wiser place.
Built with this audience,
for this audience.
W I S E Connect is evidence-backed and community-built.
We're proud to say our work has been built with over 500 members of the community (and growing). This includes older individuals, caregivers, service providers, academic experts, medical professionals, government staff, and industry leaders from diverse ethnic, geographic, situational, and ability backgrounds.
The town is talking about us.
Hear what real people have to say about W I S E Connect.
“We were so impressed with, believe in, and appreciate the work your team has done and are continuing to do with WISE Cities....We’re really grateful to be a part of WISE Cities at this exciting time.” - WISE Connect Provider
​“I love the idea and always look over the offerings!” - WISE Connect User & WISE Space Attendee
"WISE Cities has managed to organize informative and enjoyable gatherings to capture the interest of the elder community, so much so that each meeting brings larger numbers of seniors wanting to participate."
- WISE Connect User & WISE Space Attendee
"This is a lot more inclusive than what's available out there!"
- WISE Connect User
"Public and private service providers who previously were having trouble reaching older adults are now part of a super connected, streamlined support system that allows them to reach more people and help older adults match their health span with their life span. WISE Cities can help redefine how aging is experienced by all ages across the country."
- County Commission on Aging Representative
Get Discovered Today
​W I S E Connect has everything you need to boost your relationship with your 55+ audience to the next level.
All subscriptions begin with a free two week verification of your organization before featuring you on our trusted portal for older adults.
$49.99 / month
Monthly Plan
Just upload your website link to create:​
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A customized company profile with your offerings in one organized place.
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Unique pages for all of your services, events, and discounts to boost need-based discovery.
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Unlimited volunteer and paid job postings to simplify recruitment.
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A unique preview for each of your informational resources redirecting people to your website.
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Auto-translations of all your uploaded content into 200+ languages.
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Auto-formatting of your uploaded content to be accessible to reach audiences you previously couldn't.
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Unique opportunities to engage older adults in person at daily WISE events with up to 20 attendees each.
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Branded recognition as an age-friendly service provider that you can advertise.
$499 / year
2 months free!
Annual Plan
Everything in the Monthly Plan plus:​
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Free quarterly expert consultation with design and marketing specialists to improve your 55+ materials.
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​Free quarterly speaker invitation to a WISE Space community event.
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Free annual 55+ group feedback session on your company offerings and materials.